Brent Smart

Chief Marketing Officer | Telstra


Brent Smart is CMO of Telstra, where he has been leading Australia’s second most valuable brand since September 2022. Previously, Brent spent five years as CMO at IAG, the Australian insurance giant. There his work on NRMA Insurance was recognized with the coveted Grand Effie in 2021, with Mark Riston writing in The Australian that “NRMA is not just a fantastic Australian case study, it could be taught at Harvard or Stanford and positions Brent Smart as the most accomplished CMO in Australia and one of the best in the world”. Before becoming a marketer, Brent spent 20 years in the advertising business, leading New Zealand Agency of the Decade Colenso BBDO and rising to CEO of Saatchi and Saatchi New York. Brent lives in Bondi with his wife and three boys, but originally hails from Melbourne which explains his love of Carlton Football Club and coffee.


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