Catherine King

Chief Strategy Officer | Leo Burnett

Catherine King


Catherine is the Chief Strategy Officer at Leo Burnett with over 20 years of advertising experience that focuses on the intersection of brand building, human behaviour, culture and influence. To develop this perspective, Catherine has held leadership positions with creative, consulting, strategic, PR and digital teams across both multinational and independent agencies in partnership with a broad range of brands that include Suncorp, Destination NSW, Diageo, Royal Caribbean, Sony, Microsoft and Nestle.

In her role at Leo Burnett, Catherine leads an ongoing research study called "What good is doing good", affectionately known as the "Good Study", which aims to better understand the role that brands should and could play in the areas of public interest, encompassing human, social, environmental and financial impact.

Catherine has been a strategic communications advisor to the World Bank for an urban resilience project in Tanzania, a writer for the World Economic Forum, a facilitator of the World Economic Forum's Young Global Leaders and Global Shapers APAC program, and was also Chair of a Communications Advisory Group on behalf of the Australian Department of Home Affairs.

She once left the industry and tried her hand at being a chef. It lasted six months.


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