About

A young-at-heart veteran with 24 years’ experience, Christina started her career as a ‘grad’, client side at Unilever. After getting that solid grounding in marketing and category management, she jumped ship and found a permanent home as a brand and communications strategist where comms theory crashed into sociology with a little side of pop psychology for good measure. It was the goldilocks of roles for her, understanding people and even herself a little better by being the consumer whisperer, representing the voice of the punter on the street. Since then, has contributed to award-winning, effective campaigns across an array of clients (ALDI, Government, FMCG) and is most proud of the behaviour change work she has been part of in both the commercial and social marketing sector.

An industry commentator and regular panellist on Gruen (ABC), Christina has led BMF to be the most effective agency in Australia, in 2017 and in 2019, and number 3 in the world in the WARC Creative Effectiveness ratings. Whilst she’s driven to deliver creativity that’s effective, it’s superseded by being mum to her two kids, the mini schnauzer, Ziggy and doing ‘life’ as best she can alongside her partner Mark.