Dan Simon

Senior Creative Director | Imagination


Dan is the Senior Creative Director at Imagination, a leading global brand experience agency. With a strategic and creative mindset, Dan excels at solving complex business problems through bold creativity. His unique background in Installation Art and Commercial Interior Design allows him to craft powerful ideas and transform them into world-class events and experiences while paying meticulous attention to the details.

Throughout his career, Dan has immersed himself in a diverse range of mediums, seamlessly integrating live, physical, and digital channels, making him a highly versatile creative. Whether leading projects or his team, Dan thrives on challenging conventions and pushing boundaries to achieve the highest level of creative excellence. Over the last two decades, Dan has delivered some of Australia's largest, most immersive, and technology-led events and experiences for renowned global brands, including Telstra, AWS, Samsung, Australia's Nationbrand, Volkswagen, The Australian War Memorial, The Commonwealth Bank, ANZ, and many others.

Dan is passionate about exploring the boundaries of human experience and technology, in an effort to strengthen our evolving event industry, through heightened collaboration and innovation.


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