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Fabian Tan

Partner | JUNK

Fabian Tan

About

Fabian heads up JUNK, a strategic insights agency and culture bureau based in Asia. He is a cultural strategist with over 10 years of research and strategic consulting experience across Asia and Global South emerging markets. This includes 4 years in Shanghai where he started and co-headed Quantum Consumer Solutions’ China office. His applied research approach is culture-first, method-agnostic, with a strong bias for action to get to what clients want most: actionable outcomes and impact. Harnessing the power of insights, foresights, and futuring frameworks, he has helped develop cultural fluency, unlock opportunities, and design strategies and ideas for clients across global MNCs (Unilever, L’Oreal, Coca Cola), Tech (Facebook, Google, Vivo), government institutions and NGOs. In his past life, he started and co-headed Quantum Consumer Solutions’ China office.

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