About

George Peppou is CEO and founder of Vow. George began his career as a chef whilst studying biochemistry at the University of Sydney. Vow uses cultured meat technology to invent new meats, all by growing the cells of animals rather than the animals themselves. The company develops cultivated meat from the cells of kangaroo, water buffalo and alpaca, to name a few, instead of the usual chicken or beef. For diners, this means tastier and more nutritious meat. Its library of genetic materials from all types of animals considerably widens the number of potential options for cultivated meat products.For our environmental future, this means a smaller land footprint and a fraction of the greenhouse gasses produced by factory farming. Vow is backed by top-tier investors from around the world. Its team of 83 is based in Sydney.