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Hayden Cox

Founder | Haydenshapes Surfboards

Hayden Cox

About

Hayden Cox is a multi disciplinary Australian designer best known for Haydenshapes, his eponymous performance surfboard and contemporary mens ready-to-wear company founded at age 15. Haydenshapes award winning brand is sold all over the world in more than 70 countries and has offices in both Sydney and California. His patented parabolic carbon fibre frame technology FutureFlex revolutionised surfboard design and influenced innovation globally in a way that has not been seen since the 1970s. His Hypto Krypto surfboard model is said to be the highest selling performance surfboard in surf history and is a multiple recipient of ‘Surfboard of The Year’ across Australia and the USA where it continues to be a number one seller.
Hayden was engaged by Sydney architecture firm Akin Atelier to collaborate on realising a first-of-its-kind resin concept for the Art Gallery of NSW’ new ‘Gallery Shop’ as part of the Sydney Modern development. The gallery's new SANAA designed wing was the city's most significant cultural development since the build of the Sydney Opera House in the 1950s. Akin’s design was achieved with custom formulated bio resin developed by Hayden Cox and fabricated under his proprietary and technical resin casting process by Haydenshapes Mona Vale team. The ‘Gallery Shop’ opened to the public in Dec 2022 and was the winner for ‘Retail Design’ at both the 2023 Australian Interior Design Awards and Architecture NSW Awards.
Synonymous with multi-faceted collaboration and a high-quality approach to product design, through his brand Haydenshapes Hayden has worked on global projects with prolific New York based artist Daniel Arsham, Alexander Wang, KITH, along with a recent announcement of a global partnership with The Woolmark Company.
Hayden Cox also marked his debut entry into furniture design with an exclusive resin collaboration capsule ‘SP01 X Hayden Cox’. The limited edition collection launched exclusively with luxury designer retailer Space Furniture in April 2023.
Hayden is a ‘Man of Innovation’ award recipient (GQ ‘Men of The Year’) and GOLD award winner (GOOD DESIGN Awards) for his patented FutureFlex carbon fibre frame surfboard construction. In 2021, Hayden featured in Apple’s First Australian campaign for ‘Behind the Mac’, alongside the country's 24 top creatives, musicians, artists and designers. Hayden is an ambassador for IWC Schaffhausen and Audi, and featured in the global 2023 campaign for the Audi Active Sphere concept shot in the Canadian Alps.

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