About

Iona has over 20 years’ experience building iconic brands through a suite of integrated strategic skills. Having worked in some of the most awarded agencies in Europe and Australia, she is a firm believer in the partnership between creative and strategy and the power of brands to bring little slivers of story and meaning that can change everyday choices.

As Chief Strategy Officer at Saatchi & Saatchi Australia since 2018, Iona leads the national strategy team to help craft enduring, distinctive ideas for the agency’s local and global clients across Telco, beverages, snacks, financial services and energy. She is also an active teacher and mentor within the industry, helping the next generation of strategic talent elevate the work and remember to have fun in the process.