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Conference

Jade Maipi

Chief Creative Officer and Co-Founder | Mahi Tahi

Jade Maipi

About

Jade Maipi, Chief Creative Officer and co-founder of Mahi Tahi, spearheads a visionary creative agency that weaves together the richness of kaupapa Māori (Māori values) and contemporary culture, resulting in a tapestry of storytelling and campaigns that resonates deeply with Aotearoa.

Through her creative and indigenous-centric advertising and digital social content campaigns, she has opened doors of opportunity that have engaged, educated and celebrated individuals of every generation, from young children to revered elders.

With an impressive track record spanning over 15 years, Jade fearlessly champions the essence of kaupapa Māori. Seamlessly blending cultural confidence with modern perspectives to make content and campaigns that are captivating, inclusive and engaging for all.

Jade's visionary mindset, coupled with her wealth of experience and expertise, is the driving force behind the exponential creative growth she cultivates with unwavering passion.

Infused with a profound connection to te ao Māori (the Māori world) and te reo Māori (the Māori language) from her formative years, Jade's approach to her craft is firmly grounded in her cultural heritage, setting her apart as a trailblazer in the industry.

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