About

Jon Yeo is the Licensee for TEDxMelbourne, a speaker coach and past National President for Professional Speakers Australia. Jon likes to combine technology, first principles, psychology and human centered design into his thinking and solutions. For instance, if you wanted to understand the psychology of influence, what data points would you need? What would that tell you? Jon found out by studying TED Talks, specifically what causes someone to Pause, Rewind or Abandon a video? He used it to build a data driven model for influence and advises others on how to apply it to virtual and real world environments.