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Jonathon Bernard

Creative and Innovation Director | Australian Football League

Jonathon Bernard

About

Jonathon Bernard is an award-winning creative, director and storyteller.

As the Creative and Innovation Director at the Australian Football League (AFL), Jonathon oversees how the League utilises both creativity and innovation to grow the fandom of the game.

He is evolving how brands partner with the League to connect and co-create experiences for new fans and those that take a life and death approach.

Prior, Jonathon built the in-house creative and production agency at Asahi Beverages and Carlton & United Breweries (1House), ensuring brands remain relevant with its consumers through content, merchandise and creative.

A career built around creating, connecting and growing brands from the “inside”, Jonathon believes it’s the one percenters that turn experiences into memories.

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