Julie Stevanja

Co-Founder | Wrapd


Julie Stevanja


Julie Stevanja is the co-founder of Wrapd (previously Her Black Book), a Brand to Consumer Communications Platform and Shopping App, connecting retail brands with consumers who love to shop. Wrapd has raised over AUD4m including backing by Touch Ventures and high profile investors. It has signed over 850 world-class brands across fashion, beauty, homewares and more, including Selfridges Nike, Aje and Adairs.

Previously, Julie co-founded cult activewear destination, Stylerunner.
Founded in 2012 after a stint in London working for Streaming Video On-Demand site, Mubi, Stevanja identified a gap in the women's market for a dedicated destination for premium designer activewear brands. Her assessment proved right and today Stylerunner is considered a leader in the category.

Accolades collected by Stevanja and Stylerunner include:
• Young Retail Entrepreneur of the Year, World Retail Congress in 2016 (winner)
• Women in Digital 2016 (winner)
• Women in Tech, B&T 2015 (winner)
• Veuve Clicquot New Generation Award (finalist)
• Inside Retail Top 50 in eCommerce

In 2019, Stylerunner was acquired by one of Australia’s leading retail groups, Accent Group. Julie remained on board to help lead the business through its next phase of growth, including the rollout of Stylerunner’s first 20 Brick & Mortar stores.


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