About

Commercial Marketing Manager who leads one of Australia’s leading Talent agency. Managing Director of
Celebrity talent, developing brand strategy, commercial relationships and public key messaging for clients.
Brings to boards a strong understanding of reputational risk, and the consequences and impact of good crisis
management. Experience in marketing, public relations, social media, content creation and brand integration.
Responsible for complex negotiations of sponsorship and talent contracts, and overseeing legal governance of
client engagement.
Works with senior stakeholders to deliver ROI’s and develop creative concepts to engage potential new business,
including global brands Hong Kong Tourism Board, Japan National Tourism Office and Italian Trade Agencies
Enables a creative work environment, to develop the team and develop new strategies for clients, to provide
maximum revenue potentials.
Aware of cultural sensitivities of doing business in markets such as India, Dubai, Singapore, Hong Kong, New
Zealand, Malaysia, and Australia.