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Kaily Groover

Director, Investment | VaynerMedia

Kaily Groover

About

Kaily brings eight years of dynamic industry experience, spanning from NYC to the Asia-Pacific region, where her unique Zillennial perspective has driven innovation in media planning with a deep understanding of cross-cultural nuances. As a certified expert in buying on social and video channels, Kaily has helped shape VaynerMedia’s ethos of planning from the lens of consumer-relevance for renowned brands such as PepsiCo, Budweiser (ABI), Casper Mattress, American Eagle, and many others. Prior to VaynerMedia, Kaily helped found BCW Global’s (WPP) paid media team, conduct research on Social Media as a U.S. Foreign Policy Tool for the Chinese-U.S. Embassy, and aided media strategy for the Australian 2016 Olympic outfit release.

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