SUBMISSIONS NOW OPEN FOR SXSW SYDNEY 2024
Conference

Katie Rigg-Smith

Chief Strategy Officer | WPP

Katie Rigg-Smith

About

Katie Rigg-Smith is the Chief Strategy Officer for WPP in Australia and New Zealand. WPP is the creative transformation company, using the power of creativity to build better futures for our people, planet, clients and communities.

Katie is a keen student of human behaviour and a futurist. Katie delivers strategic expertise across WPP’s network of agencies in service of their clients. This includes an emphasis on how cultural, social, economic, and geographic trends influence behaviour, and in turn, how these behaviours will shape the future of marketing.

Prior to moving to WPP, Katie spent 23 years at Mindshare in Australia, a WPP company. She held positions across strategy, investment, and client leadership. Katie was promoted to Chief Strategy Officer of Mindshare in 2010 before stepping into the role of Chief Executive Officer in Australia and New Zealand in 2013, a role she held for over nine years.

Katie has been named in B&T’s ‘Women in Media Powerlist’ every year since its inception in 2013. Katieis passionate about giving back to the industry, having served as a Board Member on the MFA for eight years, a Mentor for The Marketing Academy since its launch in Australia, and lecturing at the University of Technology Sydney’s Faculty of Business for three years.

WE CAN’T WAIT TO SEE YOU IN 2024

Sign up to receive the latest announcements for SXSW SYDNEY 2024.

By subscribing, you are agreeing to our Terms of Service and that you have read our Privacy Policy.