Lee Hunter

General Manager | TikTok

Lee Hunter


Lee is a Former Head of Marketing Strategy & Innovation at Google and current General Manager at TikTok Australia & New Zealand. With two decades of experience in marketing and innovative technology, he is a highly sought-after industry speaker on digital innovation and an expert in large digital concepts.

Prior to his role at TikTok, Lee was the Founder and CEO of multiple startups (2016-19), Interim CEO and Non-Executive Director of Tech Mpire (2017-18) and Head of Marketing Innovation & Strategy at Google Asia Pacific (2014-16) where he played a critical role and contributed to several initiatives including launching a new creative campaign to get 200 million individuals in South-East Asia online, established a Google Play mobile eSport project for Japan, Taiwan and Korea and led strategy and innovation workshops with Google marketers and external partners around the region. He also worked at Youtube as Global Head of Brand (2011-14) & Head of Consumer & Partner Marketing for Europe, Middle East and Africa (2009-11), where he was in charge of YouTube’s consumer and partner marketing strategy and was a speaker at the World Economic Forum’s Davos Debates for Youtube and represented the organisation on many levels. Prior to that, he served in key positions as Head of Acquisition & Growth Marketing in the UK and Ireland at Google (2007-09) and as an Assistant Vice President of European Marketing at Deutsche Bank (2005-07).

As a skilled marketer and innovator, Lee has won numerous awards, including The Gold Lion Award, the highest prize given to a film at Cannes, in 2011 for “Life In A Day”, The American Marketing Association’s 2011 winner for Innovative Excellence in Marketing Education, Winner of the 2009 Google Award for Innovation in Europe & Overall winner in the 2008 European Google Marketing Awards.


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