About

An executive leader with twenty five years of mistakes, learnings and a sprinkling of excellent outcomes with McDonald’s, Nike, Virgin, Sweat and Rip Curl.

In partnership with peers, teams and agencies, Michael really enjoy pouring energy into brand and marketing transformations within traditional and disrupted industries - with a particular focus on understanding people who use the brand and using insights to solve gnarly business problems.

He is fulfilled by working in selfless teams that share the wins and own the losses, and have a genuine curiosity, optimism and creativity.