About

As the Creative Director of youth entertainment agency Amplify, Michelle has lead the production of 5 Spotify Original Podcasts, TikTok's first music reality show UNDSCVRD powered by Samsung, and several other cutting edge digital series. In early 2020, Michelle co-produced and co-directed Love Songs, the world’s first narrative web series for TikTok. Season 2 was made in partnership with Tinder. The series has more than 140k followers, 25 million views and 2.8 million likes. After this success, Michelle co-produced Scattered, the first TikTok series to be funded by Screen Australia and VicScreen. She is currently in development of adapting the YA novel What I Like About Me by Jenna Guillaume.

This experience across both online series and podcasting, working with platforms and brands, has given Michelle unique insight into youth audiences in Australia - there are few producers in Australia who have such a grasp on Gen Z culture.