About

Treasury Wine Estates is one of the largest wine businesses in the world with brands as diverse as Penfolds, Wolf Blass, Beringer, Sterling and 19 Crimes.

Pete has spent his career focused on using creativity to unlock business challenges largely inside creative agencies in London, Sydney, Melbourne and San Francisco. He was responsible for leading senior client relationships with the likes of Unilever, Nestle, Visa, Ford and Mars and for WPP he led agencies in Australia and the US. He oversaw WPP’s global agency relationship with Treasury Wine Estates and in 2020 he moved in house. In his role as Director Global Innovation he is now charged with developing new brands, beverages and experiences and bringing them to market on a global scale for the Treasury Premium Brands division.