About

A strategic multidisciplinary executive with over two decades of experience in brand management, Richy possesses a high energy, results hungry and entrepreneurial nature. With extensive experience at both a grassroots and multi-national scale, he leads teams and businesses with innovative strategy, conceptualising, actioning and delivering meaningful and highly effective projects. Enabled by his unparalleled understanding of people and culture, Richy has a reputation for his ability to effectively connect with and influence consumers, brands and businesses – forming strategic inter-industry and cross-industry partnerships to achieve business outcomes.

With over two decades of experience in Marketing / brand management, Richy has used his entrepreneurial and results hungry nature to help shape and grow a number of businesses at both a grassroots and multi-national scale. Co-founding full-service agency No Standing in 2016, Richy has an unparalleled understanding of people and culture that has helped him effectively connect with and influence consumers, brands and businesses to help achieve its growing success over the past four years.

Having a background as a strategic multidisciplinary executive has continued Richy to form inter-industry and cross-industry partnerships to achieve further success for the business.

Richy was a strategic seed investor in HARD FIZZ and VITADROP.