Russel Howcroft

CCO / Presenter | Sayers Group / 3AW



Over a long career in media and marketing, Russel has been one of the most prominent voices for the power and cultural/economic importance of advertising, particularly through his role as a panelist on the ABC’s Gruen program and fronting the #1 rating documentary on the ABC for 2019 How Australia Got Its Mojo. His current roles include being a presenter on Melbourne’s no.1 rated 3AW radio breakfast program, chair of AFTRS and the cofounder of The Grid Melbourne. He has held multiple senior roles across the industry having served as PwC’s first Chief Creative Officer, Executive GM at Network 10, served as a board director on the ASX-listed Enero and as CEO of one of Australia’s leading agency groups, Y&R Brands. Russel has also chaired or sat on the boards of a number of key advertising, film and television industry bodies including being the inaugural Chair of ThinkTV, the Australian Film Institute, the Screen Forever Advisory Board, the ASX listed, Enero and Chaired the AFA. He has written/co-written three best-selling books, with his most recent book Right Brain Workout II now being published throughout the world. He is a founding partner and CCO at Sayers Group.


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