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Conference

SERENA Leith

Director; Global Marketing, AUNZ | TikTok

SERENA Leith

About

With over 15 years in the music and media industry (Universal Music Group, Warner Music Australia) with International & Domestic Label Manager and Publicity roles, and a decade in leadership roles in the fast-paced tech world (launching Spotify in AUNZ in 2012 and now TikTok since 2021), Serena has cultivated extensive expertise in brand storytelling through the lens of artist and creator content. Serena has helmed multiple award winning brand campaigns, and was shortlisted for multiple Media, Marketing Team and Marketer of the year awards, and won the coveted CEO Magazine, CMO Of the Year in 2020.

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