About

Sonal Kohli is the Digital Acceleration & Execution lead at Bacardi Martini Australia, seamlessly integrating digital cocktail strategies into the consumer communication framework. Playing a pivotal role in leading and bridging the gap between consumer and shopper throughout the Paid Owned Earned journey. Including the creation of unique customer programs to boost consideration and conversions for the many premium brands of the Bacardi group.

With over a decade of experience, Sonal has established a strong track record in driving digital transformation and accelerating eCommerce across esteemed organizations such as Unilever and Beiersdorf, in South Asia and Europe. Her accomplishments include pioneering new revenue eCommerce streams and implementing innovative, interactive digital solutions to attract and engage new consumer segments.

Beyond her professional endeavors, Sonal is a passionate food enthusiast, tracing her culinary roots back to Mumbai, India. Recently, she made the move from Europe to Australia in pursuit of sun-kissed shores, a thriving culinary scene, and the finest cocktails. A year later, she finds herself particularly enchanted by Sydneysiders humour and easy-going lifestyles.