Stephanie Rudnick

Head of PR and Communications | Angel City Football Club


Stephanie Rudnick


Stephanie Rudnick boasts 25 years of global expertise as a seasoned brand and communication strategist across diverse sectors – from sports and entertainment to technology, luxury, and beyond. A masterful storyteller and connector, she has nurtured the personal brands of A-list athletes, renowned artists, and world-leading brands, marking her as an unparalleled expert in the field.

Stephanie's Journey
In December 2020, Stephanie embarked on a new adventure, relocating her family from New York City to Sydney, Australia. There, she rejoined MKTG/dentsu Sports International, a global sports and entertainment agency under dentsu, as the Head of Global Communications and GM of the acclaimed Experiences and Events team.

Concurrently, she is also the head of PR for Angel City Football Club, LA's professional women’s soccer team founded by Academy Award-winning actress and activist Natalie Portman, technology venture capitalist Kara Nortman, and media and gaming entrepreneur Julie Uhrman. Other founding investors include Serena Williams, Billie Jean King, Lindsey Vonn, Candace Parker, Christina Aguilera, Jennifer Garner, Gabrielle Union, Glennon Doyle, Sophia Bush, Jessica Chastain, and Eva Longoria, fourteen former US Women's National Team players, including Abby Wambach, Julie Foudy, and Mia Hamm dozens more, all committed to making an impact on and off the field.

Joining XFL in October 2018 as Head of Communications, Stephanie led the league's PR efforts. Despite being ranked #20 on Fast Company's America's Best Start-ups, the league halted operations in April 2020 due to COVID-19. In her 18-month tenure as the 11th employee, she managed PR staff for eight teams, oversaw strategic communications, and generated 3.2 billion earned media impressions worth $450 million USD, covering executives, teams, and sponsors.

In February 2015, she joined MKTG, Dentsu’s leading global sports and lifestyle marketing agency, leading the agency's global communications team. Concurrently, Rudnick ran her own communications consultancy looking after numerous professional athletes in their day-to-day PR needs, helped their agents fulfill contractual obligations to brands, and also worked as an advisor to leagues and sports media companies under her shingle The Yellow Brick Collective, including Yankee great Derek Jeter-founded, The Players' Tribune.

Before MKTG, Steph ran marketing and communications at leading global sports and entertainment agency, Wasserman Media Group. In the newly-created role, she developed the Company's communication strategy and athlete marketing practice, media relations, social media, and branding. She also created the Company's internal athlete public relations discipline. She worked directly with clients, including NFL #1 2012 draft pick Andrew Luck, soccer stars Alex Morgan, Abby Wambach, and the NBA's Derrick Rose and Jason Collins, on their PR and brand partnership marketing activities.

After four years at McCann WorldGroup's Momentum Worldwide, Rudnick joined Wasserman, where she built the global communications and marketing discipline for the agency and its outposts in over 50 countries in the new role. During her tenure at Momentum, she also served as a board member of the PR Committee of the 4As. Before Momentum, she ran the American Express account for nearly five years at PMK*BNC. Her team drove all outreach and strategy for American Express' sports and entertainment activities, AmEx Travel, and premium offerings through their Centurion and Platinum cards.

Before BNC, Rudnick served as the PR consultant at Hypnotic and supported the Company's acclaimed branded entertainment work, including the Cannes Gold Lion-winning Reebok "Terry Tate: Office Linebacker" campaign. She also spent three years at Rogers & Cowan in NYC, where she maintained numerous accounts across the sports, lifestyle, fashion, and music verticals.

Before moving to New York from California in 2001, Rudnick oversaw sports, entertainment, and consumer publicity at Excite@Home, at the time a Silicon Valley darling. Microsoft brought Rudnick to San Francisco from Los Angeles to develop PR programs in Northern California, where she interacted one-on-one with the Company's top executives. She began her career at Edelman in LA, where she cut her teeth working with Universal Studios, USTA, NASCAR, and Coors.

Rudnick earned a degree in Journalism and Public Relations from the University of Southern California is a Chicago native and lives in Sydney, Australia, with her two children.


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