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Conference

Tushar Menon

CEO and Co-founder | My Muscle Chef

Tushar Menon

About

Tushar Menon is the CEO & Co-Founder of My Muscle Chef, an Australian founded and owned company that delivers 3 million+ fresh, high protein, meals, drinks and snacks to Aussies nationally every month.

The idea for My Muscle Chef was born while Tushar was studying commerce at the University of New South Wales, as well as working full-time in a call centre. A self-professed fitness fanatic, Tushar identified a gap in the market for high-protein, healthy meals to fuel his workout routine.

Launched in 2013 as a small kitchen start-up in Potts Points, Sydney, Tushar and Nish have since grown My Muscle Chef into an industry leading $200 million a year business.

Despite having no food, technology or hospitality experience, in mid-2012 Tushar began developing the My Muscle Chef business. Following some initial research and development, in 2013, they hired a backpacking chef from Gumtree.

This was the start of their success – and with a great product and impressive concept, the business took off in gyms across the country.

Today, My Muscle Chef employs more than 600 people, producing and distributing 500,000 meals every week, with direct relationships with 295,000 customers nationally, and a distribution network of over 3500 retail stockists.

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