TRACK HIGHLIGHTS: ADVERTISING AND MARKETING TRACK​ PRESENTED BY QMS

In 2 weeks, SXSW Sydney will transform the city into a playground for marketers, advertisers, and PR professionals eager to connect, collaborate and discover what's next within the industry. This year's festival is packed with fresh insights, innovative ideas, and a vibrant community ready to inspire and challenge the status quo.

Check out the below for our curated highlights of sessions within the Advertising and Marketing Track presented by QMS.
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Reflect + Connect: Become A Part of Culture

With: Sofia Hernandez, TikTok’s Global Head of Business Marketing

Short-form video platforms like TikTok reshape culture and transform our collective experience, offering brands opportunities to engage authentically and meaningfully with diverse audiences. Learn how to stay in tune with culture as it unfolds on TikTok and participate in ways that are authentic, relevant and meaningful to your audiences.
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The Plausible Future of Trust

With: Bunnings MD, Mike Schneider

In an era where trust is more valuable than ever, Schneider will share his perspectives on how brands can build and maintain trust amidst rapid technological and social changes. This session is essential for anyone looking to deepen their brand's connection with consumers.
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4 Secrets of Non-Obvious Thinking

With: Chief Trend Curator at The Non-Obvious Company, Rohit Bhargava

Ever wondered how to think like a futurist? Rohit Bhargava, a #1 Wall Street Journal best-selling author and SXSW favourite returns in 2024 to deliver a masterclass in identifying trends and recognising patterns that can help you stay ahead of the curve. Bhargava’s insights will empower you to curate and leverage trends that can transform your marketing strategy for 2025 and beyond.

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From Eyeballs to Influence

With: Speaker, author and media researcher, Karen Nelson-Field

In a world where attention is the new currency, this session dives deep into groundbreaking research that connects human attention in Out Of Home (OOH) advertising to the brand metrics that matter most. If you’re looking to optimise your campaigns and harness the power of attention, this is the place to be.

Authenticity Sells in Social Media

With: Podcast host, Jemma Sbeg

Join the host of the hit show "The Psychology of your 20s," to learn how you can leverage authenticity in your pursuit of podcast and media success. Jemma’s podcast began from a place of obscurity and has grown into one of the biggest self-help podcasts in the world. Discover the secrets of organic growth and tapping into hidden markets in this insightful session.

Brilliant marketing or Dark Art

Ethical marketing: Navigating the fine line between persuasion and manipulation with Dan Monheit, Sarla Fernando, and moderation by Alex Hayes.

17 Seconds to Win or Lose

Master impactful communication: Learn to craft powerful introductions in 17 seconds with expert insights and coaching, with Bianca de Silva, Jonathan Pease & Nick Enfield.

Climate Change Needs a Rebrand

Can advertising save the planet? Claire O’Rourke and Dan Ilic debate climate communication strategies amid greenwashing concerns.

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Attend these sessions and more at SXSW Sydney 2024! Secure your badge with the button below.

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