Everything you need to know to plan your week, day or evening at SXSW Sydney 2025. Welcome to the party!
Your pass is your passport to SXSW Sydney. Get ready to start your adventure.
To collect your attendee pass or wristband, you will need to show your digital ticket. This was sent to you from tickets@lup.events. Please have this ready to ensure a speedy process for all attendees. You can have this resent if needed by using the link below.
You can collect your attendee credentials from Registration, located on Level 2 of the ICC Convention Centre. You will need to show your PDF ticket to retain your pass or wristband. There will be a secondary wristband (only) collection point at Central Park Mall, Chippendale.
Most venues will have a primary and secondary queue to enter. You will need to check what access type your credentials have prior to lining up. There will be signage to indicate or SXSW Sydney staff or volunteers to assist should you require help.
Upon entering a venue, you will need to have your pass or wristband scanned to gain access. This is to verify you have the correct credentials to access the space and to verify the wearer matches the credentials. Passes and wristbands are not transferrable.
Your Expo day pass digital ticket would have been sent to you from tickets@lup.events. Please have this ready to scan to ensure a speedy process for all attendees. You can have this resent if needed by using the link below. You can also purchase Expo Day passes from the Innovation Expo's information desk on the day, located just next to the entry.
Head straight up to the Expo, which is located on Level 4 of the ICC Exhibition Centre.
The Innovation Expo will only have one primary queue for all pass, wristband and digital ticket holders.
Upon entering the Expo, you will need to have your expo pass scanned to gain access. This pass is only valid for one day only and will not allow you access for any other day than the day you have selected.
Here are the collection points for each ticket type, ensuring you know exactly where to go to pick up your badges. Be sure to arrive early to avoid any last-minute rush and enjoy all that SXSW Sydney has to offer! Each collection point is clearly marked to assist you in finding your way, so you can start your experience smoothly.
Level 2, The Gallery
14 Darling Drive, Sydney NSW 2000
Opening Hours:
Sunday 12, 2:00pm – 6:00pm
Monday 13, 8:00am – 7:00pm
Tuesday 14, 8:00am – 7:00pm
Wednesday 15, 8:00am – 7:00pm
Thursday 16, 9:00am – 5:00pm
Friday 17, 9:00am – 5:00pm
Saturday 18, 10:00am – 5:00pm (Information - Level 4 Exhibition Centre)
Sunday 19, CLOSED
28 Broadway, Chippendale NSW 2008
Opening Hours:
Monday 13, 12:00pm – 8:00pm
Tuesday 14, 12:00pm – 8:00pm
Wednesday 15, 12:00pm – 8:00pm
Thursday 16, 12:00pm – 8:00pm
Friday 17, 12:00pm – 8:00pm
Saturday 18, 12:00pm – 8:00pm
Sunday 19, 12:00pm – 4:00pm
Level 4, Halls 6 & 7
14 Darling Drive, Sydney NSW 2000
Opening Hours:
Monday 13, CLOSED
Tuesday 14, CLOSED
Wednesday 15, 10:00pm – 5:00pm
Thursday 16, 10:00pm – 5:00pm
Friday 17, 10:00pm – 5:00pm
Saturday 18, 10:00pm – 4:00pm
Sunday 19, CLOSED
Halls 6 & 7, Level 3, Exhibition Centre
ICC Sydney, 14 Darling Dr, Sydney NSW 2000
Opening Hours:
Monday 14, Closed
Tuesday 15, Closed
Wednesday 16, 9:30am – 5:00pm
Thursday 17, 9:30am – 5:00pm
Friday 18, 9:30am – 5:00pm
Saturday 19, 9:30am – 4:00pm
Sunday 20, Closed
All screen rush tickets are digital and would have been sent to you from tickets@lup.events. Please have this ready to ensure a speedy process for all attendees.
You can head directly to the cinema listed on your digital ticket and join the line for RUSH tickets to gain access
Here are some useful links to keep at your fingertips as you navigate your SXSW Sydney experience.
Your pass shows your tribe, and gives you Primary access to sessions most important to you.
Secondary access just means you'll be admitted after those with Primary access.
All Passholders have the same access to The Conference, unless they have secured an Xpress Pass (a Platinum-only benefit, limited to 3 per day with limited availablilty overall)
Conference, SXSW Sydney Pitch & Tech & Innovation Expo access. Platinum Lounge and Platinum Co-Working Space access, The Old Clare Platinum Opening Party and daily networking only for Platinum Pass Holders. Primary Access to Music, Screen and Games Festival sessions and 3 Xpress Pass opportunities daily.
Conference, SXSW Sydney Pitch & Tech & Innovation Expo access PLUS primary access to Games Festival events, workshops and networking. Secondary access to Tech & Innovation, Screen and Music Festival sessions.
Conference, SXSW Sydney Pitch, Tech & Innovation Expo access PLUS primary access to Music Festival events, workshops and networking. Secondary access to Screen and Games Festival sessions.
Conference, SXSW Sydney Pitch, Tech & Innovation Expo access PLUS primary access to Screen Festival events, workshops and networking. Secondary access to Games and Music Festival sessions.
Games Wristband Holders can access Games Festival Events and the Tech & Innovation Expo, after all Pass holders. Includes limited Conference access, including Games Keynote.
Music Wristband Holders can access Music Festival Events, the Expo. No Conference access.
Screen Wristband Holders can access Screen Festival Events and the Tech & Innovation Expo after all Pass holders. No Conference access.
To help you get the most out of your SXSW Sydney experience, here’s a quick guide to the main event hubs. Navigate your week with ease, don't forget to download the app!
UTS, Building 8, Platform 14/28 Ultimo Rd, Ultimo NSW 2007
14 Darling Dr, Sydney NSW 2000
14 Darling Dr, Sydney NSW 2000
11 Harbour St, Sydney NSW 2000
University of Technology Sydney Building 1, 1/15 Broadway, Ultimo NSW 2007
Garage 11 Knox Street (Corner, Shepherd St, Chippendale NSW 2008
202 Broadway, Chippendale NSW 2008
86 Abercrombie St, Chippendale NSW 2008
100 Broadway, Chippendale NSW 2008
107-109 Regent St, Chippendale NSW 2008
87-91 Abercrombie St, Chippendale NSW 2008
20/40 Meagher St, Chippendale NSW 2008
2-6 City Rd, Chippendale NSW 2008
Building 9/15 Broadway, Ultimo NSW 2007
115 Regent St, Chippendale NSW 2008
15 Broadway, Ultimo NSW 2007
261-263 King St, Newtown NSW 2042
Level 3/28 Broadway, Chippendale NSW 2008
45 St Pauls St, Randwick NSW 2031
158 Abercrombie St, Redfern NSW 2016
824-826 George St, Chippendale NSW 2008
1 Kensington St, Chippendale NSW 2008
Chippendale NSW 2008
Cnr City Road &, Cleveland St, Chippendale NSW 2008
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