Attendee Hub

Everything you need to know to plan your week, day or evening at SXSW Sydney 2025. Welcome to the party! 

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PASS & WRISTBAND HOLDERS

Your pass is your passport to SXSW Sydney. Get ready to start your adventure.

Digital Ticket

To collect your attendee pass or wristband, you will need to show your digital ticket. This was sent to you from tickets@lup.events. Please have this ready to ensure a speedy process for all attendees. You can have this resent if needed by using the link below.

Collecting your pass or wristband

You can collect your attendee credentials from Registration, located on Level 2 of the ICC Convention Centre. You will need to show your PDF ticket to retain your pass or wristband. There will be a secondary wristband (only) collection point at Central Park Mall, Chippendale.

Queuing

Most venues will have a primary and secondary queue to enter.  You will need to check what access type your credentials have prior to lining up. There will be signage to indicate or SXSW Sydney staff or volunteers to assist should you require help.

Pass and wristband access

Upon entering a venue, you will need to have your pass or wristband scanned to gain access. This is to verify you have the correct credentials to access the space and to verify the wearer matches the credentials. Passes and wristbands are not transferrable.

Platinum Exclusives

Co-Working Space
ROOM E3.4 AT ICC SYDNEY
List of Benefits

Wristband Holders

Digital Ticket

You'll need your digital ticket to pick up your Wristband. It was sent from tickets@lup.events and it can be resent to you using the link below. Have it handy to help our team work quickly.

Collect a Wristband

Go to a collection point (the ICC or UTS) with Photo ID and your digital ticket (also on the App if logged in). We'll provide your Wristband straight away if you have these both handy.

Wristband Use

You'll need your Wristband to access Festival events that match your Wristband as well as the Tech & Innovation Expo. Make sure to wear it at all times, all week, for seamless entry.

Wristband Help

If you lose or damage your wristband report it to our team as soon as possible. We’ll work to provide a replacement so you can quickly continue with your SXSW Sydney plans.

Expo Pass Holders

Digital Ticket

Your Expo day pass digital ticket would have been sent to you from tickets@lup.events. Please have this ready to scan to ensure a speedy process for all attendees. You can have this resent if needed by using the link below. You can also purchase Expo Day passes from the Innovation Expo's information desk on the day, located just next to the entry.

Find the Expo

Head straight up to the Expo, which is located on Level 4 of the ICC Exhibition Centre.

Queuing

The Innovation Expo will only have one primary queue for all pass, wristband and digital ticket holders.

Expo Day pass access

Upon entering the Expo, you will need to have your expo pass scanned to gain access. This pass is only valid for one day only and will not allow you access for any other day than the day you have selected.

When & WHERE TO COLLECT PASSES OR WRISTBANDS

Here are the collection points for each ticket type, ensuring you know exactly where to go to pick up your badges. Be sure to arrive early to avoid any last-minute rush and enjoy all that SXSW Sydney has to offer! Each collection point is clearly marked to assist you in finding your way, so you can start your experience smoothly.

REGISTRATION
PASS AND WRISTBAND HOLDERS
ICC CONVENTION CENTRE

Level 2, The Gallery
14 Darling Drive, Sydney NSW 2000

Opening Hours:
Sunday 12, 2:00pm – 6:00pm
Monday 13, 8:00am – 7:00pm
Tuesday 14, 8:00am – 7:00pm
Wednesday 15, 8:00am – 7:00pm
Thursday 16, 9:00am – 5:00pm
Friday 17, 9:00am – 5:00pm
Saturday 18, 10:00am – 5:00pm (Information - Level 4 Exhibition Centre)
Sunday 19, CLOSED

INFORMATION DESK
WRISTBAND HOLDERS ONLY
CENTRAL PARK MALL

28 Broadway, Chippendale NSW 2008

Opening Hours:
Monday 13, 12:00pm – 8:00pm
Tuesday 14, 12:00pm – 8:00pm
Wednesday 15, 12:00pm – 8:00pm
Thursday 16, 12:00pm – 8:00pm
Friday 17, 12:00pm – 8:00pm
Saturday 18, 12:00pm – 8:00pm
Sunday 19, 12:00pm – 4:00pm

INFORMATION DESK
EXPO DAY PASS ONLY
ICC EXHIBITION CENTRE

Level 4, Halls 6 & 7
14 Darling Drive, Sydney NSW 2000

Opening Hours:
Monday 13, CLOSED
Tuesday 14, CLOSED
Wednesday 15, 10:00pm – 5:00pm
Thursday 16, 10:00pm – 5:00pm
Friday 17, 10:00pm – 5:00pm
Saturday 18, 10:00pm – 4:00pm
Sunday 19, CLOSED

Expo Pass Holders
International Convention Centre

Halls 6 & 7, Level 3, Exhibition Centre
ICC Sydney, 14 Darling Dr, Sydney NSW 2000

Opening Hours:
Monday 14, Closed
Tuesday 15, Closed
Wednesday 16, 9:30am – 5:00pm
Thursday 17, 9:30am – 5:00pm
Friday 18, 9:30am – 5:00pm
Saturday 19, 9:30am – 4:00pm
Sunday 20, Closed

Screen Rush Tickets
head straight to your cinema

All screen rush tickets are digital and would have been sent to you from tickets@lup.events. Please have this ready to ensure a speedy process for all attendees.

You can head directly to the cinema listed on your digital ticket and join the line for RUSH tickets to gain access

Useful Links

Here are some useful links to keep at your fingertips as you navigate your SXSW Sydney experience.

Accessibility
App Download
Expo Opening Hours
Follow Us
Ride Share Pick Up Point
SXSW Sydney Tips
Understanding Access
Account Troubleshooting
Food & Drink Guide
Week Overview

what's the difference between the Passes & the wristbands?

Your pass shows your tribe, and gives you Primary access to sessions most important to you.
Secondary access just means you'll be admitted after those with Primary access.
All Passholders have the same access to The Conference, unless they have secured an Xpress Pass (a Platinum-only benefit, limited to 3 per day with limited availablilty overall) 

Access
Platinum Pass

Conference, SXSW Sydney Pitch & Tech & Innovation Expo access.  Platinum Lounge and Platinum Co-Working Space access, The Old Clare Platinum Opening Party and daily networking only for Platinum Pass Holders. Primary Access to Music, Screen and Games Festival sessions and 3 Xpress Pass opportunities daily.

Access
Tech & Innovation Badge

Conference, SXSW Sydney Pitch and Tech & Innovation Expo access PLUS primary access to Tech & Innovation events and networking. Secondary access to Music, Screen and Games Festival sessions. There is also a Friday to Sunday Tech & Innovation Badge, the only three day Badge option at SXSW Sydney.

Access
Games Pass

Conference, SXSW Sydney Pitch & Tech & Innovation Expo access PLUS primary access to Games Festival events, workshops and networking. Secondary access to Tech & Innovation, Screen and Music Festival sessions.

Access
Music Pass

Conference, SXSW Sydney Pitch, Tech & Innovation Expo access PLUS primary access to Music Festival events, workshops and networking. Secondary access to Screen and Games Festival sessions.

Access
Screen Pass

Conference, SXSW Sydney Pitch, Tech & Innovation Expo access PLUS primary access to Screen Festival events, workshops and networking. Secondary access to Games and Music Festival sessions.

Access
Games Wristband

Games Wristband Holders can access Games Festival Events and the Tech & Innovation Expo, after all Pass holders. Includes limited Conference access, including Games Keynote.

Access
Music Wristband

Music Wristband Holders can access Music Festival Events, the Expo. No Conference access.

Access
Screen Wristband

Screen Wristband Holders can access Screen Festival Events and the Tech & Innovation Expo after all Pass holders. No Conference access.

Access
Expo Day Pass

Expo access only to the one day indicated on your digital ticket

Personal Recommendations from some of the team

Our team has put together some personalised recommendations just for you! Whether you're looking to discover new ideas, dive into creativity, or explore the future of tech, we've got you covered. These picks will help you make the most of your SXSW Sydney journey, guiding you through must-see sessions, key locations, and experiences. So, get ready to explore and enjoy the best the festival has to offer!

Conference
Curated by Head of Conference, Fenella Kerneborne
Tech & Innovation
Curated by
Head of Tech & Innovation, Caroline Pergram
Games
Curated by Head of Games & Screen, Luke Lancaster
Screen
Curated by Jordan bastian, Screen Festival MANAGER
Music
Curated by
Head of Music,
Claire Collins
Overall
Curated by Head of Marketing,
Sam Saunders
Overall
Curated by Partnerships Lead, Lauren Bloomfield
Overall
Curated by OPERATIONS MANAGER, EMILY QUINN

Key Locations

To help you get the most out of your SXSW Sydney experience, here’s a quick guide to the main event hubs. Navigate your week with ease, don't forget to download the app!

Conference
UTS Business School - Building 8 (Chau Chak)

UTS, Building 8, Platform 14/28 Ultimo Rd, Ultimo NSW 2007

Conference, Screen
ICC Sydney, Exhibition Centre

14 Darling Dr, Sydney NSW 2000

Expo
ICC Sydney, Convention Centre

14 Darling Dr, Sydney NSW 2000

Free Program
Tumbalong Park

11 Harbour St, Sydney NSW 2000

Games, Screen
UTS Tower - Building 1

University of Technology Sydney Building 1, 1/15 Broadway, Ultimo NSW 2007

Music
Knox Street Bar

Garage 11 Knox Street (Corner, Shepherd St, Chippendale NSW 2008

Music
Kyiv Social

202 Broadway, Chippendale NSW 2008

Music
Sneaky Possum

86 Abercrombie St, Chippendale NSW 2008

Music
The Abercrombie Hotel

100 Broadway, Chippendale NSW 2008

Music
The Barrie

107-109 Regent St, Chippendale NSW 2008

Music
The Chippo Hotel

87-91 Abercrombie St, Chippendale NSW 2008

Music
The Commons Court

20/40 Meagher St, Chippendale NSW 2008

Music
The Lansdowne

2-6 City Rd, Chippendale NSW 2008

Music
The Loft on Broadway

Building 9/15 Broadway, Ultimo NSW 2007

Music
The Lord Gladstone

115 Regent St, Chippendale NSW 2008

Music
The Underground Sydney

15 Broadway, Ultimo NSW 2007

Screen
Dendy Newtown Cinema

261-263 King St, Newtown NSW 2042

Screen
Palace Central Cinema

Level 3/28 Broadway, Chippendale NSW 2008

Screen
Ritz Cinemas

45 St Pauls St, Randwick NSW 2031

Conference
THE EVELEIGH

158 Abercrombie St, Redfern NSW 2016

Conference, Music
EMBASSY CONFERENCE CENTRE

824-826 George St, Chippendale NSW 2008

Games, Screen
THE OLD CLARE

1 Kensington St, Chippendale NSW 2008

Music
KENSINGTON STREET

Chippendale NSW 2008

Music
SEYMOUR CENTRE

Cnr City Road &, Cleveland St, Chippendale NSW 2008

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