Sydney, Australia – Monday 6 May, 2024 – South by Southwest Sydney® (SXSW Sydney) has today revealed the first round of announcements for its 2024 Conference as well as Music, Games and Screen Festivals, as anticipation builds for the 2nd edition of the annual event.
SXSW Sydney Chair and TEG Group CEO, Geoff Jones said: “After the success of the inaugural SXSW Sydney in 2023, we are once again inspired by the overwhelming response from the creator communities to participate in the 2024 program. This is the first of many announcements as we roll out the extensive and diverse range of visionaries & creative thinkers from around the globe that make up the SXSW Sydney 2024 conference lineup. SXSW Sydney is about discovery and an opportunity to be surrounded by the best and brightest minds from Tech & Innovation, Games, Music, Screen and Culture. This year’s SXSW promises to be as inspiring as ever.”
A centrepiece for global thought leaders, emerging talent, and Hollywood luminaries, last year’s inaugural event saw a long list of heavy hitters descend on Sydney, the global centre point for creativity in Asia Pacific, for a week-long celebration of Tech & Innovation, Gaming, Screen, and Music, with notable standout sessions from Chance the Rapper (celebrating 50 years of Hip Hop), Nicole Kidman, Black Mirror creator Charlie Booker and futurist and AI expert Amy Webb.
Building on this success, 2024 is set to step things up with an inspiring first round of Featured Speakers just announced for the SXSW Sydney Conference:
- Australian astronaut at the Australian Space Agency, Katherine Bennell-Pegg
- World-renowned futurist and authority on global business, politics and corporate governance, Ryan Patel
- Global Head of Business Marketing at TikTok, Sofia Hernandez
- Trend curator and founder of Non-Obvious, Rohit Bhargava returning after his popular session in 2023
- Australia’s eSafety Commissioner, Julie Inman Grant
- Award-winning Australian filmmaker and director of Mortal Kombat and Mortal Kombat 2, Simon McQuoid
- Gomeroi and Torres Strait Islander writer, actor, director and publisher, Nakkiah Lui
- Boy, Girl, Artist, Advocate, global queer icon, Australian entertainer and television personality, Courtney Act
- Founder of POPS Worldwide, revolutionising Vietnam’s digital music landscape, Esther Nguyen
- Vice President of Product - AI Platform at IBM, Armand Ruiz
- Australian human rights lawyer and barrister, Jennifer Robinson
- Tennis Australia CEO and Director of the Australian Open, Craig Tiley
- Vice-Chancellor and President of the Australian National University, Professor Genevieve Bell AO
- CEO and Founder of multi-million dollar production studio Spawnpoint Media, Jordan Barclay (AKA EYstreem)
- Group CEO of leading Singapore-based creative agency, The Secret Little Agency, Eunice Tan
- Vice-Chancellor and President of the University of Sydney, Professor Mark Scott AO
- Co-Founder of Metaphysic.ai and Codec.ai, Martin D. Adams
- Founder and Chief AI Officer at the AI Leadership Institute, Noelle Russell
- Filmmaker, 2019 Australian of the Year, and Lieutenant Governor of South Australia, Dr Richard Harris SC OAM
- Founder and CEO of Silicon Quantum Computing, Professor Michelle Simmons
- Host of the hit podcast, The Psychology of your 20s, Jemma Sbeg
- Ass. Dean Indigenous, Faculty of Information Technology, Monash University, Professor Christopher Lawrence
- Co-Founder, Andromeda Robotics, Grace Brown
- Resident architect-councillor, HY William Chan
- Mathematician, comedian, raconteur, and conversationalist, Adam Spencer
The first round of Sessions to be announced provide a taste of the thought-provoking discussions to come:
- 36 Months: Raising the Threshold for Social Media Citizenship (Hamish Blake, parenting specialist Maggie Dent, Michael "Wippa" Wipfli, Nova, and Felicity McVay, former Global Head of Entertainment at TikTok)
- A New Playing Field: Opportunities to Monetise Athlete IP and Expand Sport Globally (Australian Cricketer David Warner, sports advisor David Gallop, Olympian Tillie Kearns, and Nicholas Saady, Pryor Cashman)
- AI and You: What You Need to Know Next (Dr Sandra Peter and Professor Kai Riemer, University of Sydney)
- Designing with Country: Cultural Design as Driver of Extraordinary Contemporary Places (Ros Moriarty, MD, Co-Founder and Creative Executive, and Ngunnawal man Johnny Bridges, Indigenous Creative Lead, Balarinji)
- Beyond the Big Screen: Film Tech in the Real World (Aaron Corera of XM2, Filmmaker Gregory Read, Duncan Jones, CEO of Myriad Studios)
- For News Media, Digital Transformation Isn’t a Process – It’s a State (Lucy Blakiston, founder of Shit You Should Care About; Duncan Greive, founder of The Spinoff; Gaven Morris, Bastion Transform, Lee Lowndes, CEO Daylight)
- The Digital Fashion Experience: In Conversation with Jere Calmes, CEO, The Iconic (Jaana Quaintance-James, CEO of the Australian Fashion Council)
- Meet: Nature – Your Actual CFO. How Nature Impacts Every Organisation and Will Dictate Your Future (Moderated by Atlassian’s work futurist Dom Price, with climate and ecological experts Chris Ewing of Taronga Conservation, Guy Williams of Pollination, Dr Rachel Marshall of Accounting for Nature, and Cr Bradley Widders, National Parks Wildlife Service)
The SXSW Sydney Conference is organised into 23 programming tracks presented in a variety of session formats. This year, Conference tracks include 2050; Advertising & Marketing; AI & Robotics; Culture, Society & Media; Design; Energy, Climate & Sustainability; Future of Work; Games Industry; Health & MedTech; Money, Markets & FinTech; Music Industry; Screen Industry; Sports Industry; Startups; Technology; Transport & Smart Cities; Travel & Leisure, and XR & Metaverse, as well as new tracks Creator Economy; Cyber & Your Data; Education & Skills; Fashion, Lifestyle & Beauty; and Food.
More information on the 2024 Conference program can be found here.
The SXSW Sydney Music Festival has also released the initial music acts for its 2024 lineup, with an electric list of new and emerging talent forming a solid foundation for the program. First up are magnetic multi-hyphenate artist and Heartbreak High star, Ayesha Madon, boundary-pushing triple j Unearthed alumnus, Nick Ward; dreamy Colombian psych-rock trio, BALTHVS; Eora/Sydney artist, singer, songwriter and Queer heartthrob, Total Tommy; 21-year-old vocal prince and first Australian artist to sign with Def Jam, SAHXL; Rising Marranunggu rapper brothers, J-MILLA & Yung Milla; evocative, genre-defying instrumentalist, Joel Sunny; Manila-based Japanese-Filipino electronic-pop artist, Ena Mori; Indie-rock four-piece hailing from Boorloo/Perth, Smol fish; UK-based duo who have toured with the likes of CHVRCHES and Sam Fender, HighSchool; rising Sydney R&B sensation, Maina Doe; and electronic artist-on-the-rise hailing from Seoul, Korea, 404. More information on the Music Festival can be found in the appendix below and at sxswsydney.com/news.
The first round of games have been selected for the SXSW Sydney Games Festival Showcase taking place 17–20 October 2024. Games announced today include Blood Reaver (Hell Byte Games, Australia), Curiosmos (Céline and the Darlings, Belgium), Demon Spore (DinoBoss, UK), DICEOMANCER (Ultra Piggy Studio, China), FRUITBUS (Krillbite Studio, Norway), Hyper Light Breaker (Heart Machine, USA), Mystiques (Lemonade Games, Australia), No Case Should Remain Unsolved (Somi, South Korea), Rose and Locket (Whistling Wizard, New Zealand), and Window Garden (CLOVER-FI Games, Philippines). See addendum. More information on the Games Festival can be found in the appendix below and at sxswsydney.com/news.
The SXSW Sydney Screen Festival has made its initial selection of short films to premiere at the event, including Fishtank (Wendi Tang, China/USA), Meat Puppet (Eros V, UK), Vivie (Hweiling Ow, New Zealand), and Make Me a Pizza (Talia Shea Levin, USA). More information on the Screen Festival can be found in the appendix below and at sxswsydney.com/news.
Today’s unveiling of SXSW Sydney’s 2024 initial lineup is the first of many announcements within the program.
SXSW Sydney 2024 Badges are now on sale at a special Early Bird rate (prices rise May 16) with new inclusions for Platinum Badge holders. Learn more and buy your badge today at sxswsydney.com.
South by Southwest® (SXSW) Sydney is an annual gathering of visionaries, thought leaders and emerging talents from the Asia-Pacific region. The week-long program is stacked with more than 1,000 events and networking sessions across the key pillars of Tech & Innovation, Games, Music and Screen. The event seamlessly integrates art and entrepreneurship, cutting-edge advancements and fostering a collaborative ecosystem where ideas are exchanged, and partnerships are forged. SXSW Sydney 2024 will take place on 14-20 October, on the land of the Gadigal people of the Eora Nation.
SXSW Sydney is supported proudly by the NSW Government through its tourism and major events agency, Destination NSW. Plan your SXSW Sydney 2024 trip now, visit sydney.com
SXSW SYDNEY
14 – 20 OCTOBER 2024
NSW, AUSTRALIA
For SXSW Sydney media inquiries please contact:
Adrian.Digiacomo@teg.com.au | media@sxswsydney.com | https://sxswsydney.com/
Stills & video from SXSW Sydney 2023 HERE
Notes to Editor
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About SXSW®
South by Southwest (SXSW) dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film and television, music, education, and culture. An essential destination for global professionals, the annual March event features sessions, music, and comedy showcases, film and television screenings, exhibitions, professional development, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW 2025 will take place March 7-15 in Austin. Learn more at sxsw.com.
About Destination NSW
Destination NSW is the champion and voice for the visitor economy within the NSW Government. Spearheading a whole-of-government approach to visitor economy growth, Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events. Destination NSW is also the major investor in Business Events Sydney (BESydney) for the purpose of securing more international and domestic conventions, incentive travel reward programs, corporate events and exhibitions.
About TEG
TEG is a global leader in Live Entertainment, Ticketing and Technology and has been at the heart of the live event experience for 50 years through its touring and ticketing operations. Every day TEG connects fans to experiences and customers with brands. TEG are proud partners of some of the world’s largest and most iconic venues as well as leading global brands and events. Through TEG’s integrated operating model, the business brings the best live content, ticketing, and technology to partners with access to the best and most compelling music, sporting, and entertainment events across the globe. TEG is headquartered in Sydney, Australia and operates globally with offices across Asia, Europe and the US.
APPENDIX
More on the SXSW Sydney Music Festival
The SXSW Sydney Music Festival has everyone buzzing with its first look at the 2024 lineup, featuring an electric list of names and showing a taster for what’s to come. First up are:
- Ayesha Madon | Performance in all its forms has always been intrinsic in Ayesha Madon’s life, from learning drums and piano in her early teens, through to her starring role in Netflix’s smash series Heartbreak High (currently #4 on Netflix globally), to building a full recording studio in her Grandma’s garage in the suburbs of Sydney the day she finished shooting Season 2. She can’t help herself. For the rising creative, music and songwriting remain at the fore of her creative output as she strives for humility and grit in all aspects of her work. A deep consideration for authentic storytelling and humility and a natural ability to keep it real is how Madon continues to captivate in whatever medium she harnesses.
- BALTHVS | Bogota based psychedelic funk trio BALTHVS was originally formed in the Colombian countryside, while the group waited out the 2020 pandemic. Their genre-defying sound combines elements of cumbia, surf rock, funk, and Anatolian musical influences. The result is a multi-lingual, technicolour sonic journey, painted with lush instrumentals that meld mysticism and psychedelics. “Colombia is very psychedelic, there’s plenty of availability and a lot of traditional medicine involving entheogens and plant medicine around.” The result is a captivating musical tapestry that transcends conventional boundaries, captivating listeners with its multifaceted influences.
- Nick Ward | A multi-talented artist, Nick Ward emerged with his brand of bedroom pop on triple j Unearthed, releasing multiple tracks and refining his sound across debut EP ‘Everything I Wish I Told You’. Then came 2022’s ‘Brand New You’ about which NME raved: “…a tightrope balance of bravado and self-doubt… few can make it as relatable, redemptive and hopeful”. After a successful headline tour in 2022, Nick was recently named the Ticketmaster 2023 Breakthrough Artist. Ward is also a member of the Sydney music collective Full Circle, which brings together young creatives, including fellow artists FRIDAY*, SOLLYY, Dylan Atlantis, Breakfast Road, and Zion Garcia, who collaborate to push the boundaries of the pop music experience. From starting as a triple j Unearthed high finalist in 2019, Nick Ward has attracted the attention of local and international tastemakers, press alike, including V Man, SideNote, PAPER, GQ, Wonderland, Notion, 10 Magazine, NME, Junkee, and more.
- total tommy | total tommy is an artist armed with a boldness that is instantaneous and undeniable, both on record and in person. Emerging into 2024 with the addictive debut single ‘microdose’ and nostalgic, shoegaze-inflected follow up ‘Losing Out’, total tommy has quickly garnered support and praise from the likes of DIY Mag, NME, BBC Radio 1, triple j and FBi Radio. Mixed by Dan Carey (Wet Leg, Fontaines DC, Squid) and produced by Mark Zito, the tracks showcase a songwriter with great depth in her creative range and sonic versatility, and the quiet confidence of an artist in control. total tommy sounds like the first time you got high, because she broke your heart, and makes you wanna do it all over again. total tommy is an artist to experience from the front row with your friends, where she’ll leave nothing on the sidelines with a willingness to share herself and her experiences.
- SAHXL | Australian singer-songwriter SAHXL released his debut EP, ‘COME THRU’, in late 2023 and is gearing up to release his follow up this May off the back of his latest single documenting a tale of heartbreak, ‘Negligent’. SAHXL first started making music as a 14-year-old as a form of emotional release, eventually uploading his music to SoundCloud, which quickly caught the attention of APRA Billion Stream award-winning producer Khaled Rohaim (Rihanna, Polo G, The Kid LAROI, OneFour). Since this time he has gone on to release a string of exciting singles, been featured in Apple Music’s Up Next Local series, and has been shouted out by US radio personality Ebro Darden and fellow Australian superstar The Kid LAROI. Last year SAHXL made history by becoming the first Australian artist to sign with the iconic hip-hop label Def Jam.
- Ena Mori | Ena Mori is a Japanese-Filipino pop artist and a singer-songwriter from Manila. Pushing the dynamic facet of pop music, ena mori fuses her musicality, personal experiences and thoughts to create her own sophisticated pop sound. In 2019, ena mori signed with Offshore Music and released her infectious self-titled debut EP. In the ensuing years she has released her 2022 debut album ‘DON’T BLAME THE WILD ONE’ - which went on to win the Philippines’ prestigious Awit Award for Best Album - as well as being named amongst NME’s top 100 essential emerging artists.
- J-MILLA & Yung Milla present ‘BRUTHAS’ | After a huge 2023 which included winning the NT Music Award for hip-hop and being named triple j Unearthed’s NAIDOC Week Feature Artist, rising Marranunggu rapper J-MILLA has joined forces with his brother and fellow artist Yung Milla to present their new live collaboration ‘BRUTHAS’. Having honed the show on remote Aboriginal communities throughout the NT, the duo will hit the SXSW Sydney stage in October. Their explosive energy, flow and shared performance dynamic is inexplicable and a force to witness. Expect to party. Hard!
- Joel Sunny | Joel Sunny allows listeners to be drawn into a world woven from a visual tapestry of 60s/70s cinema, folklore, and celestial imagery. Drawing inspiration from his violinist grandfather's heritage, alongside a childhood immersed in choral hymns, and a later passion for pop music, Sunny crafts evocative melodies set against lush cinematic soundtracks. Joel Sunny has amassed over 4 million followers across all social platforms, bringing a younger audience into instrumental/soundtrack music. Luminary has been featured on over 1.6 million videos across Instagram and TikTok, including on the official accounts of the Paris Olympics, McLaren, Manchester United and many more. In his debut live performance, Joel Sunny will reorchestrate his unique sonic world into a real-life, communal experience.
- Maina Doe | Sydney-based singer-songwriter Maina Doe is a captivating and singular talent. Since 2019 Maina Doe has continually reshaped and refined her signature style of electronica-tinged, euphoric and experimental R&B into a distinctive sound that underpins her lyrical chronicles of the pleasures and pains of urban life. With co-signs from the likes of BBC Radio, VICE, Soulection and Vogue, a sold out performance at the Sydney Opera House and support slots for Masego and Tkay Maidza, Maina Doe is now entering 2024 with the imminent release of her extraordinary debut EP ‘ODIWAMS (onedayitwillallmakesense)’.
- HighSchool | Championed by the likes of NME, The FADER, DIY, The Line of Best Fit & So Young, HighSchool are Rory Trobbiani & Luke Scott, a duo from Melbourne whose two EPs to date – ‘Forever at Last’ and ‘Accelerator’ - are lo-fi cult classics . Relocating to London from Melbourne in 2022, they’ve since toured Australia, Europe, Japan, North America and the UK, playing numerous festivals and touring with CHVRCHES, Sam Fender, Provoker, NewDad, Sunken and zzzahara. A brilliant live band, HighSchool are now signed with [PIAS] and are working towards their highly anticipated debut album.
- smol fish | Indie rock four-piece smol fish are a band of best friends from Boorloo/Perth, Australia. With earnest lyricism and playful instrumentation, the band explores the lovely and lonesome aspects of being a 20-something navigating the world today. After an exciting 2023 which included the release of their debut EP and a support slot for Alex G, 2024 is looking bright, with an EU/UK tour in April/May, and new single ‘If Only’ hitting playlists and garnering triple j rotation. Be sure to superglue your socks to your feet, because smol fish are ready to blow them off!
- 404 | 404 is an exciting new electronic artist hailing from Seoul, Korea. Cosigned by Mixmag, he has quickly gained a reputation for his production chops, high energy DJ sets and eclectic style. Having worked with an array of artists in the Korean scene including the likes of SXSW Sydney alumnus HYPNOSIS THERAPY and NZ-Korean artist Hans, 2024 is poised to be a lightspeed year for 404 with a slew of dancefloor oriented releases and international tour dates.
More on the SXSW Sydney Games Festival
The SXSW Sydney Games Festival Showcase will feature over 120 independent upcoming and recently released games from both Australia and the rest of the world. Submissions for the SXSW Sydney 2024 Games Festival Showcase close July 25th 5PM AEST. To submit your game, head to https://www.sxswsydney.com/participate or email gamesfest@SXSWSydney.com for more info.
“We are so proud to announce these ten games as our first official selections for SXSW Sydney 2024,” said Luke Lancaster, Head of Games and Screen. “Every one of the teams that made these games has crafted something bold and distinctive, and we can’t wait to help share their work with you this October.”
2023 marked the inaugural SXSW Sydney Games Festival, which crowned DREDGE by Black Salt Games as the festival’s Game of the Year and featured performances from Anjali Bhimani, Troy Baker, Montaigne, and Tom Cardy.
A full list of the games announced by SXSW Sydney can be found below alongside press assets.
- Blood Reaver [PRESS KIT] | Hell Byte Games, Australia (SA) – A dark fantasy, wave-based, first-person shooter where you play as 'The Nameless Blood Reaver,' a member of an ancient order. It is your duty to prevent demonic uprisings across the world while uncovering the cause of the unholy scourge. Use a combination of blood magic abilities and lethal weaponry to take on hordes of endless demons in a variety of locations spread throughout the world.
- Curiosmos [PRESS KIT] | Céline and the Darlings, Belgium – Curiosmos is a cute and playful space adventure through the solar system and the wonders of the cosmos. Create your own friendly planets from stardust and give them gravity. Jump from orbit to the planet surface to play with the terrain and atmosphere to create different planetary circumstances. Curio your satellite companion will hand you missions and will give you rewards to play with in return. Encounter all sorts of fascinating phenomena and uncover the secrets of the universe!
- Demon Spore [PRESS KIT] | DinoBoss, UK – Demon Spore is an intense action rogue-like inspired by 80s monster movies where you have to blast your way through tentacle hell as a failed lab experiment gives birth to a rapidly growing viral horror. Use the lab to your advantage and improvise a desperate escape plan before this deadly organism spreads out of control.
- DICEOMANCER [PRESS KIT] | Ultra Piggy Studio, China – DICEOMANCER is a roguelike deck-building game. Despite aspiring to live a peaceful life, fate forced you to embark on an adventure. Make the most of your deck and dice in a world filled with swords, magic, and guns, all to restore the tranquillity you once knew!
- FRUITBUS [PRESS KIT] | Krillbite Studio, Norway – A journey of flavours and friendships awaits you in your cosy, customisable food truck! Forage for fresh ingredients to create your own menu, then feed tummies and souls with home-cooked meals. Fruitbus is a cute first-person culinary adventure, set in an open world where taste is everything. Change the world, one apple at a time!
- Hyper Light Breaker [PRESS KIT] | Heart Machine, USA – Enter the Overgrowth, a new land in the world of Hyper Light. Play alone or with friends to explore massive biomes, defeat brutal monsters, create new builds, survive the mysterious Crowns and overthrow the almighty Abyss King in this adventure from the creators of Hyper Light Drifter.
- Mystiques [PRESS KIT] | Lemonade Games, Australia (NSW) – A haunted exploration game about four horrible women, Gem, Aspen, Winnie and Barb, who try to save a failing antique store by adopting a new business strategy: developing psychic powers.
- No Case Should Remain Unsolved [PRESS KIT] | Somi, South Korea – No Case Should Remain Unsolved is a detective game where players uncover and piece together memory fragments to solve a long-forgotten case. Follow former police detective Jeon Gyeong as she acquires clues and testimony relating to the case of a missing girl. But with each uncovered memory, only one thing becomes clear: everyone in Seowon’s vicinity was lying.
- Rose and Locket [PRESS KIT] | Whistling Wizard, New Zealand – Rose, a former outlaw, travels through the spirit realm of the Underwest. Take up the once-forgotten skills of the gunslinger in this Action-Platformer adventure, and journey along the breathtaking landscapes on a quest to rescue your daughter’s spirit.
- Window Garden [PRESS KIT] | CLOVER-FI Games, Philippines – Window Garden is a cosy game that allows you to create and decorate your own virtual indoor garden. With aesthetic cottage core and wholesome gameplay, learn how to grow plants, succulents, fruits, and vegetables, mirroring realistic gardening experiences. Set the sleep timer and take in the peaceful decoration of your virtual garden while you listen to calming sounds for sleep, work, or study.
More on the SXSW Sydney Screen Festival
The SXSW Sydney Screen pillar includes the Screen Festival, Screen Industry Program and Curated Mentorship Program. The multifaceted offering brings together creatives across a wide range of specialities from around the world and provides an unparalleled platform for Asia-Pacific creators to showcase their work to those shaping the future of the industry. Programming spans feature films, shorts, TV premieres, music videos and XR.
The SXSW Sydney Screen Festival has confirmed the first four short films added to the program. Submissions for the SXSW Sydney 2024 Screen Festival close July 25th 5PM AEST. To make your submission, head to https://www.sxswsydney.com/participate
- Fishtank [IMAGES] | Wendi Tang, China/USA – Jules, a Chinese American woman, has been sober for a year but can’t stop vomiting goldfish. Striving to put her life back on track, she must preserve control when a fish enthusiast unexpectedly enters her life.
- Meat Puppet [IMAGES] | Eros V, UK – Oz, neglecting his girlfriend’s graduation for toys, receives a puppet. Trying it on, his soul is trapped. With his human body dying, he faces his life choices. To save his relationship and survive, he must do what he’s always avoided: grow up.
- Vivie [IMAGES] | Hweiling Ow, New Zealand – A sexually frustrated young woman is desperate to persuade her vagina to open up when she bumps into an ex-boyfriend.
- Make Me a Pizza [IMAGES] | Talia Shea Levin | USA – A very hungry woman tells a pizza delivery guy she can't pay for the pizza she ordered. But can the sex she offers instead of currency possibly equate to the true value of a pizza? Is there anything that can be worthy of pizza, aside from what the market has decided? Together the two decide that their only option is to become the pizza object themselves, to make each other into pizza, in order to become free.
