Convince your boss to send you to SXSW Sydney 2025

From one day to one week, it’s never been more affordable than today.
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With SXSW Sydney 2025 Early Bird Passes now on sale, now is the very best time to approach your manager with the pitch for you and your team to attend Asia-Pacific’s largest gathering of creative leaders and changemakers.

There are so many reasons for you and your team to attend SXSW Sydney 2025. Take your pick from the below content to make your case, and add to the email templates prepared at the bottom of this page.
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What is SXSW Sydney?
South by Southwest (SXSW) Sydney is an annual gathering of visionaries, thought leaders and emerging talents from the Asia-Pacific region. The event delivers 7 days of creativity and innovation, with over 1600 sessions and events including 400+conference sessions, 150 professional development opportunities, 300+ music performances, 95 film screenings, 150 games and more than 400 brand-led events.

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www.sxswsydney.com covers every part of the event, or watch this 90 second video to better understand why this is the year your team should attend.

Why Attend SXSW Sydney with your team?

• Take away ‘only in the room’ insights  from industry leaders
• Upskill with 150+ professional development sessions 
• Network with leaders you’d never meet at an industry only event
• Find unexpected future collaborators and new business
• Inspire action and invigorate strategic thinking for 2026
• Mentor sessions with conference speakers and other experts  

The best bang for your training and development buck 

NEW Conference Day Pass starts at $295
Choose from 75+ daily sessions across Tech & Innovation, Business & Leadership, Marketing & Media, Future & Sustainability, Culture & Lifestyle and Creative Industries, and 30 Professional development sessions every day. Your team can attend anything in ICC Sydney from 9am to 5pm, and then kick back together in Tumbalong Park with our free live entertainment, while checking out the epic brand activations. But be quick, the first to purchase these limited passes will be the first to lock in the day to attend, when the schedule drops later in the year. www.sxswsydney.com/attend 

Full-week Conference and Festival access this year starts from $495, $400 less than the 2024 early bird release. Pick up a pass now and save $500 on the final price. The team can fit their week of work around 400 conference sessions,, as well as attending the Innovation Expo, signing up for the mentor program or attending networking meet-ups tailored for all kinds of professionals, all week. And after days of inspiration, create more memories, exploring our Music Festival or a Film Premiere together. www.sxswsydney.com/attend

Professional Development at SXSW Sydney 2025 

• Conference led professional development will cover AI and entrepreneurship, governance, marketing, leadership and more, providing practical skills, expert insights, and meaningful connections, to tackle the big questions.
  
  
• The Tech & Innovation Festival professional development program will provide opportunities for attendees to upskill in AI, cybersecurity, data and privacy and ethical progress, including expertise from key tech partners.
  
  
• The Screen Festival will include seminars, film commentaries and matchmade mentoring to connect early- and mid-career filmmakers with industry vets. Covering technical filmmaking, funding, marketing, the festival circuit, audiences and more, it will provide insider insights, in an in-the-room and off-the-record environment.
  
  
• The Music Festival program will focus on future business, upskilling artists and professionals at all levels with a series of panels, workshops and mentor sessions on the topics of AI, new markets, careers and marketing trends.
  
  
• The Games Festival’s professional development will  focus on investment and business development skills and global markets to empower indie game developers to find ongoing success commercially, as well as creatively.
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By the numbers

• Flexible options from 1 full day, or in and out over the week. 
• 150 + Professional Development sessions 
• 400 conference sessions and 1,000+ speakers across 5 days
• 23 conference tracks, read more here
• Innovation Expo from Wed to Saturday
• 200+ showcasing music artists from 15+ countries
• 150+ games from 30+ countries
• 75+ film screenings across 5 cinemas

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Learn by day, network by night

Hear from the leaders and visionaries who are shaping what’s next in your industry and beyond. Get unparalleled insights into topics spanning the future of brand trust, to the AI innovations advancing human connection and creativity, and with speakers you’d never see at another event in Australia.
 

Then by night, network with a diverse mix of peers and leaders against a relaxed backdrop of music gigs, film screenings and parties. It’s a place where meaningful connections are forged and lifelong friends made. SXSW Sydney is a week of professional development like no other that will boost your career, inspire action, and prompt a new, creative way of thinking for you and your team. 

And if you’re your own boss – SXSW Sydney is a wonderful investment in yourself. This is your chance to connect with fellow entrepreneurs and business owners from your city as well as from all over the Asia-Pacific region. There’s never been a better time to secure your spot – buy your pass by April 16 before prices rise to save. Special rates apply at the checkout for group bookings, and 20% discounts for those travelling from overseas. Secure your pass today.

Here's a downloadable editable template.

If you're in Marketing & Advertising, here's your template.

If you're in Business & Leadership, here's your template.

If you're in Tech & Start Ups, here's your template.

Passes for 2025 are now on sale here.